Before PartPixel was an agency, this is the work that taught us high-ticket lead generation: full online lead funnels built for Sunrun and Vivint Solar, launching the first Vivint Solar office in Florida, and years of selling into the Washington DC market.
Every one of these funnels ran on the same spine — Google Project Sunroof modeling the roof from Google's aerial imagery before the form ever asked for a phone number, systems averaging $25,000–$35,000 installed at roughly $3.50 per watt, sold as zero-down solar loans or full upfront cash purchases. The funnel qualified the roof, the bill, and the money. The rep showed up to close.
A complete address-to-appointment funnel: Google Sunroof roof modeling, real utility-bill qualification, and loan-versus-cash sorting before a rep ever picked up the phone.
The same engine built for a territory sales model — with zip-level routing that dropped each qualified homeowner, roof data attached, into the right local office.
Building a market from zero: no brand, no referrals, no installed base. The funnel was the entire pipeline until the first hundred systems were on roofs.
Row houses, flat obstructed roofs, historic districts — and one of the strongest SREC economies in the country. Roof modeling did what a windshield survey never could.
A solar lead form that asks for a name and a phone number is guessing. A form built on Google Sunroof already knows the usable roof area, the annual sun hours after shading, and the array size that roof can carry — and it tells the homeowner, which is exactly why they finish it.
That principle is not specific to solar. It is how we build lead engines for roofing, HVAC, medical, and every other high-ticket sale today: the form should know something the salesperson would otherwise have to drive across town to find out.
Tell us your market and we'll map the funnel — roof or property data, real qualification, financing intent, and booked appointments on your reps' calendars. Call (813) 608-6008 or get a free quote.